Our tobacco
For more than 150 years, General has crafted the original Swedish snus using a blend of 22 premium tobaccos from around the globe to ensure each portion elevates your tobacco experience. Explore Our Process.
WARNING: This product can cause gum disease and tooth loss
General Mint
With its distinctly cool peppermint notes and well-balanced blend of premium tobaccos, General Mint delivers uniquely fresh and long-lasting tobacco satisfaction. It’s the perfect partner to elevate any occasion.
Ingredients
Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Sweetener (Acesulfame K)
General Wintergreen
Our most invigorating blend starts with an earthy tobacco flavor and ends with a subtly satisfying wintergreen finish. General Wintergreen also features traces of rich leather and wood smoke to give you an unforgettable tobacco experience in every portion.
Ingredients
Water, Tobacco, Taste Enhancer (Salt), Natural and Artificial Flavors including Artificial Smoke Flavor, Humectant (Propylene Glycol), pH Adjuster (Sodium Carbonate) Artificial Sweetener (Acesulfame K)
General Original
The snus that started it all. General Original’s unique blend of 22 tobaccos offers you a rich natural experience. And with its fast-release pouches, it’s ready when you are.
Ingredients
Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor
General White
This vibrant blend features a complex, spicy tobacco taste that’s perfect for elevating any occasion.
Ingredients
Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor
General Mini Mint
This well-balanced blend has distinctly cool peppermint notes for a fresh, lasting release of flavor that makes the most of any occasion. General Mini Mint comes in a smaller pouch with less moisture than other blends.
Ingredients
Water, Tobacco, Taste Enhancer (Salt), Natural and Artificial Flavors, pH Adjuster (Sodium Carbonate), Artificial Sweetener (Acesulfame K)
The original swedish snus
General is for use by adults 21+ in the US who use tobacco and nicotine products.