WARNING: This product is not a safe alternative to cigarettes

How to Use Swedish Snus

Place a single pouch directly under your upper lip. 

Wait for a slight tingling sensation. 

Enjoy for up to 30 minutes without spitting

When you're finished, place the used pouch in our disposal lid compartment. 

The Swedish Process

Refined over 150 years, the production of General Snus is the perfect combination of cutting-edge science and old-world craft — all to make a product that meets strict Swedish food-grade standards.

What Makes Swedish Snus?
22 Premium Tobaccos

A unique blend sourced from around the world.

Smokeless

Delivers tobacco satisfaction like a cigarette, without the smoke.

Upper Lip Pouch

Placed in the upper lip for maximum discretion.

Meets tough Swedish food-grade standards

Crafted in Sweden using a process similar to pasteurization to ensure consistent quality.

Spitless

Upper-lip placement means less saliva, and no need to spit.

Enjoy Everywhere

Clean, discreet pouches that can go anywhere you do.

How it's Made

Read more about how General Snus is Made.

How it's Made

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The original swedish snus

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General is for use by adults 21+ in the US who use tobacco and nicotine products.