WARNING: Smokeless tobacco is addictive.
The authentic Swedish snus
This is a centuries-old story of a tobacco that changed the world, and the way people experienced it. A tale of potential, and what it means to see it and make the most of it, at every possible turn. This is the story of elevating every experience.
The Journey Begins
Unsatisfied with the tobacco of his time, revered Swedish craftsman Johan A. Boman sets out to craft a higher quality product.
General debuts
After four years of painstakingly crafting his recipe, Boman introduces an elevated tobacco experience to his home country. Crafted using only the finest ingredients, it was an upper-lip snus unlike anything seen before.
Coming to America
Snus becomes an identifying mark for the millions of Swedes immigrating to America. Main streets in Swedish neighborhoods even earn the name “Snus Boulevard.”
THE PERFECT PORTION
The first portion-packed pouch is developed in Sweden, making snus convenient and more appealing to the broader public.
CHILLED TO PERFECTION
General Snus begins selling its snus in temperature-controlled chillers, ensuring the product is at its freshest, the very moment it’s purchased. Once opened, it will stay fresh for up to a week without refrigeration.
A higher standard
Swedish Match introduces the Gothiatek Standard, which guarantees that every can of General Snus exceeds even the toughest Swedish food-grade requirements. It also promises to ensure every can meets our standards through a quality-controlled process, starting with the very soil where the tobacco seed is planted.
Next level clean
General Snus is the first to take cleanliness to the next level by introducing “white portions” – a new process that delivers cleaner, white pouches that are still sold today in wintergreen, white and mint.
The first of its kind
General develops a new type of can with a unique disposal compartment that holds used portions of snus.
A star is born
General’s signature Star Formation makes its first appearance in select cans. Not only does it maximize the number of portions per can, but each pouch is shaped to fit more comfortably under the upper lip.
Snus expands
General Snus is first introduced to retailers in the United States. Today, it can be found in more than 20,000 stores nationwide and has earned the title of best-selling snus in the world.
The legacy continues
General Snus celebrates 150 years of elevating the tobacco experience, and pledges to continue its pursuit for years to come.
Another First
The FDA issues the first-ever Modified Risk Tobacco Product (MRTP) order for General Snus. An MRTP is defined as a product that reduces harm or the risk of tobacco-related disease and will benefit teh health of the population as a whole.
About General & Snus
